Friday, October 15, 2010

"Breast Buds and the Training Bra"

I found the article “Breast Buds and the Training Bra” interesting partially to the fact I work at Victoria’s Secret.  Being a sales associate I interact with a lot of customers of various ages and shapes.  Especially in our Pink collection it is truly intended for a younger population and that is what we see busy mostly the Pink bras.  Also, Pink bras run in the smaller sizes for the younger girls especially.  For how young of an age group the Pink is targeted at, at times I feel their designs or patterns are too sexy.  Does a 14 year old really need to be wearing an all lace see-through bra or a bra with leopard or zebra prints on it? Our Pink collection isn’t just for the younger population but for the college and high schoolers too.  For the older age groups the all lace or leopard and zebra prints I feel are acceptable but at the middle school ages I feel it is not necessary to wear something that looks “sexy” especially at that age when no one else should be seeing it. Also when they mentioned that in each room of a store they had cards with suggestions of bras of what to wear with dresses, dressy shirts, or every day wear. We still use this as a marketing/sales technique when people come in, ask them what they are shopping for, what kind of specific bra they are looking for, and also if they would want to be measures to be assured they were getting in the right size; another marketing/sales technique that was started in the early 1900’s. To me reading articles such as this are interesting due to the fact how you can see how things evolve and change over time.

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